If a writer has a following, why wouldn't she want to encourage more readers?

Readers can always choose not to read but at least the article starts off its life with more eyes on it than if nobody knows who they are reading.

If the writer has worked hard to achieve some level of a following why throw that away in favor of what... keeping it organized?

I'm not convinced of the importance of "brand identity" as it pertains to a readership here on Medium.

Besides, is there something wrong with versatility?